Explore Our Mission

About Us

At STB, we believe in more than just accessorising - we’re all about empowerment and connection. Our bag hook isn’t just a stylish addition to your daily look; it’s a symbol of beauty, affirmation, and unwavering determination. When you carry it, you’re not just securing your bag - you’re securing your dreams, your goals, and your future. ‘Secure That Bag’ isn’t just a metaphor; it’s a lifestyle. To remind you to stay focused and unstoppable, no matter what challenges come your way.

But it’s not just about you - it’s about the community you’re a part of. Our brand brings women together, sparking conversations and forming bonds that transcend superficial connections. When you see another woman with a STB hook, you know you share something deeper than just a fashion statement - you share a mindset, a drive, and a commitment to success.

Join us at STB and become a part of a movement where empowerment meets style, and where unity is the ultimate accessory.

Our Mission

At STB, our mission is to empower and unite women through stylish accessories that inspire confidence, determination, and solidarity. We strive to create a brand that not only enhance everyday experiences but also serve as reminders to stay focused on personal goals and aspirations. By fostering a supportive community of like-minded women, we aim to redefine what it means to accessorise – turning each item into a symbol of empowerment and connection. Together, let’s Secure our bags and conquer our dreams!

Our '7' Values


1. 
Empowerment: We believe in empowering women to pursue their dreams and aspirations fearlessly.

2.  Inclusivity: Our brand is inclusive and welcomes women of all backgrounds, ages, and walks of life.

3.  Strength: We celebrate the inner strength and resilience of every woman, encouraging them to overcome obstacles and achieve their goals.

4.  Community: We foster a sense of belonging and community among women, promoting support, solidarity, and collaboration.

5.  Inspiration: Our brand inspires women to strive for excellence, reminding them to stay focused, motivated, and determined in the pursuit of their dreams.

6.  Authenticity: We value authenticity and encourage women to embrace their true selves, flaws and all, while pursuing their passions.

7.  Positivity: We promote a positive mindset and outlook on life, encouraging women to find beauty, joy, and affirmation in every moment.

These values serve as the foundation of our brand and guide everything we do, from product design to community engagement.